Module: Marketing Management

Your study in Sri Lanka

Aims

The short course in Marketing aims to introduce the key concepts and theories in marketing while comparing and contrasting them with the real marketing practices as carried out by marketing professionals in the organizations.

For bachelor and master students!

 

Course Content

1    Introduction to Management
2    Introduction to Marketing
3    Marketing Environment
4    Segmenting, Targeting and Positioning
5    Product
6    Price
7    Place (Distribution)
8    Promotion (Marketing Communication)
9    Consumers Behavior
10    Service Marketing
11    Corporate Social Responsibilities and marketing ethics
12    Marketing Information System
13    Report Writing & Summary Discussion
14    Project Report

 

Program Duration

The duration of the programme is Four (04) months
Coursework- 13 weeks
Project Report- 03 weeks

 

Delivery Method (Teaching)
Classroom based learning methods will comprise of face to face lectures, seminar presentations, videos, workshops, case studies and may get experienced professionals in the field of marketing.

Assessment  
Students will be assessed on a written Project Report of approximately 3,000 words requiring them to reflect on the marketing practices of any selected work organization in the light of concepts and theories of marketing learned during the course.

Certification
Students will be awarded a Certificate of Competency by the Open University of Sri Lanka upon successful completion of the course.

Student Intake
20 students per intake (first comes served basis)

Program plan

No.    Course Content     Duration
1    Introduction to Management      05 hours
2    Introduction to marketing     05 hours
3    Marketing environment     05 hours
4    Segmenting, targeting and positioning (STP)     05 hours
5    Product         05 hours
6    Price     05 hours
7    Place (distribution)       05 hours
8    Promotion (marketing communication)     05 hours
9    Consumer behavior     05 hours
10    Service marketing     05 hours
11    Corporate social responsibilities and marketing ethics      05 hours
12    Marketing information system     05 hours
13    Report Writing & Summary Discussion      05 hours
14    Project Report      03 weeks

Detailed Content of the course structure

Session    Topic    Sub themes
1    Introduction to Management      Definitions of Management, Functions of Management (planning, organizing, leading, controlling), Levels of Management, Role of a Manager

2    Introduction to marketing     Definitions, marketing process, the evolution of marketing, marketing concepts, marketing philosophies

3    Marketing environment     Introduction to environment, classifications of the environment- Internal, external/ micro, macro

4    Segmenting, targeting and positioning     Basis of segmentation, requirement for effective segmentation, market targeting, market positioning

5    Product         What is product, classification of products, decision of products, new product development, product life cycle

6    Price     What is pricing, factors affecting in pricing, pricing methods, pricing strategies

7    Place (distribution)       What is distribution, distribution channels, whole selling and retailing

8    Promotion (marketing communication)     What is promotion, steps in effective communication, advertising, sales promotion, personal selling, public relation

9    Consumers behavior     Introduction, factors affecting to CB, buyer decision process

10    Service marketing     Introduction to service, characteristics of service, service marketing mix

11    Corporate social responsibilities and marketing ethics      Introduction to CSR, business ethics

12    Marketing information system     Introduction to MIS, information sources, marketing research process

13    Seminar in Marketing (by Industry Expert), Report Writing & Summary Discussion      Seminar in Marketing, How to write a effective project report, summery & end of coursework

Course Fee

175 €

Included are:

  • Anmeldung und Studiengebühren
  • Vorlesungen und Exkursionen
  • Workshops
  • Visaverlängerung (2x)
  • Snacks
  • Airport Pick-up Service

nicht enthalten ist:

  • Flug und Unterkunft
  • Rollervermietung

Downloads

Die Modulbeschreibung wird derzeit (leider) nur per Mail versandt und steht momentan hier nicht als Download zur Verfügung

  • Modulbeschreibung
  • Stundenplan
  • Übersicht der Exkursionen
  • Weitere Unterlagen zum Studium

    Zukünftig sind hier sämtliche Unterlagen, die Du für die Vorbereitung und Durchführung deines Studiums benötigst, zu finden.

    Das Programm

    Für Bachelor- und Masterstudierende!

    Ansprechperson vor Ort

    Für den gesamten Zeitraum deines Auslandsaufenthaltes stehen dir für sämtliche Anliegen Ansprechpersonen in Deutschland und vor Ort in Sri Lanka zur Verfügung.

    Vorlesungen

    Deine Vorlesungen finden an drei Tagen in der Woche statt. Ein vierter Tag ist für Exkursionen fest geplant.

    Credit Points: max. 32 ECTS

    Exkursionen

    Im Rahmen der Exkursionen wirst Du Unternehmen und die balinesische Kultur kennenlernen.